The 26th Hi & Fi Asia-China (FiA) exhibition, a highly anticipated annual event in the industry, was held from June 24-26, 2025 at the National Exhibition and Convention Center (Shanghai). Jointly organized by Informa Markets, the China Chamber of Commerce for Pharmaceuticals & Health Products Import & Export, and Shanghai UBM Sinoexpo International Exhibition Co., Ltd., the FIA aims to create a comprehensive trade platform integrating food, health, processing, and packaging, leading the food industry towards greater safety, health, and innovation. Erdos Zhongxuan Biochemical Co., Ltd. (Booth No.: 41F85) made a brilliant appearance at this exhibition.
The continuous development of high technology in the global food industry is driving a rapid shift in food consumption from basic survival needs to health-oriented and enjoyment-oriented consumption. The food consumption market will gradually shift from ensuring supply to personalization, functionality, and fashion. With the upgrading of consumption structure, consumers are placing higher demands on the nutritional value and safety of food. The aging population is also increasing the market demand for healthy, nutritious, and functional health foods, bringing significant opportunities and challenges to domestic food and health industry enterprises.